A strange glance in Charleston, I came face to face with this beauty. I shot it quick on my camera phone to preserve here. Yet I feel like others may contract this same sight in other places.
What is striking about this Victoria's Secret ad is the traveling of the word "Pink"-- from a slogan on the label of their clothing line, to a subject noun in a simple sentence. This is a mighty ascent. A subject noun that loves: if Pink is elevated to the status of a subject noun what else might it do accomplish with the aid of various verbs?
Seriously, why does this campaign work so well? Who is "Pink"? A theory: pink catches every association of feminity. Instead of displaying a beautiful model, "Pink" transcends to every perfection as an unembodied concept. Much like John Keats' Ode to a Grecian urn, perfection is only such when it is not embodied, but remains instead in the realm of ideas. "Pink" works like this. It is begonias and ribbons, milkshakes, nice shoes, whatever a person can connotate with ultimate femininty... without the baggage of a physical body, fitted with limitations or narrow definitions.
As a word to capture the imagination, "Pink" is open to everyone, as an ink blot is open to everyones interpretations. But as a single word splashed across store windows, enjoying music-video-life-spans of pool parties and yoga class with never a boring day, "Pink" is attainable for no one.
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